Turtle Talk
This is where I post it all - cool shiz, brands I like, social media initiatives, trend spotting, technology that intrigues me, bands i'm listening to, fashion i'm wearing, and of course anything relating to scuba diving, sharks, and snow skiing!
twitter.com/laturley:
If you can’t stand those cheesy jewelry store ads that take over on holidays - you’ll love this Oscar Mayer campaign for Father’s Day from @360i. The campaign is just as serious about bacon as jewelers are about engagement rings - because well bacon is a big deal. Check it out.
But even better - this isn’t just a promo video to get some laughs. Oscar Mayer is going all out by even selling special “Bacon boxes” available for purchase but in extremely limited quantities each day at varying times, so people will need to follow @OscarMayer to find out when they can buy the exclusive bacon batch for Father’s day.
Read more in Mashable or Creativity
Vine videos still gaining traction even after initial buzz. For those skeptical at first like me… Read more:
· 5 Vines are shared every second on Twitter
· Branded Vines are shared 4x as often as branded Internet videos
· Vines are Tweeted more during the weekend than all weekdays combined
o Between 10am and 11 am ET
· 4% (of the top 100 shared Vines) are from brands
o Comparative, only 1% of the top 100 viral online videos are from brands
This data, collected by Unruly and published by AdWeek today
Guilty. We all are. How much time do you spend nose-deep in a digital screen of some kind that you forget to experience what’s happening right in front of your face?
SXSW is always an amazing experience. It’s truly inspiring to be around so many innovators, artists, & hard workers - or geeks if you want to call it that.
As Dennis Crowley, founder & CEO of Foursquare, stated this year
- “It’s truly where you go to experience the future for a few days before returning back to your life in the present”
Here are the top 7 highlights of key takeaways, insights & learnings that meant most to me because hey 7 is a lucky number right?
1.) Tina Roth Eisenberg is my hero.
- Owner of Swiss Miss, Creative Mornings, Teux Deux app, & Tatoo shop Tattly that she referred to as her “side projects”
- itshardbeingtwo.tumbr.com
My 5 favorite of her rules to live by:
- Invest your life in what you love, & dont stop till you find it.
- Embrace enthusiasm.
- Don’t complain, make things better. Either do something about it or let it go.
- If an opportunity scares you, take it
- Be an eccentric aunt, or be one for someone else
2.) Design to change behaviors
Through Data
There has been a shift from big data to the “Quantified self” data in which we find that tracking your own behaviors helps to actually make changes to your real life.
- For instance, once you start tracking your health data (i.e. a Fit Bit, Fuelband, and more serious self trackers) or finance data (i.e. Mint.com) you find yourself actually starting to change your behavior -walk more, take the stairs, spend less etc.
New health tracking kiosk booths from higi are rolling out to retail pharmacies, grocery stores, and other locations nearby that literally gamify your health by tracking our BMI, blood pressure, and more and then ranking you
Through Feedback & Feedforward
- You will diet like there’s no tomorrow all week, go to Weight Watchers on a Sunday night, get weighed, realize you’ve put on weight, and then spend the next week trying to figure out why. There was no feedback or feedforward.
- Feedforward is just as important as feedback & with Wifi scales and Apps we have the ability to do so
- Coke shows types of exercises that people can do to burn off the calories of a Coke. Ie: Laugh for 10 minutes or take your dog for a twenty minute walk.
- Nike+ again cues music as you know you’re going up that last hill, or the fact that every ‘like’ on Facebook sends you a cheer in your headphones. That’s just brilliance right there!
Through Framing:
- If we change the way something is presented to us we can change our behavior. Like putting the dessert bar just that little bit further away or automatically or implementing an ‘opt-out’ rule rather than an ‘opt-in’ due to the fact that many people simply couldn’t be bothered checking the opt-in box
- But the most important part of changing behavior is constantly asking WHY. Ask yourself WHY 5 times to truly uncover new strategies
3.) Instill the “Startup” culture in everything you do
- This year was all about bringing the startup culture and mentality to big companies or other organizations that may not be what most consider a “startup.”
- Instilling the startup culture in us all leads to better collaboration, better work, and better sales.
4.) Social is a way of thinking, not a channel or trick
Social is the new starting point for all media.
- You keep up with the news, funny animal pics, and your friends getting drunk all at the same time.
- The bored (at work or in line) networks are bigger than THE big networks
- Think about it - there’s literally hundreds of millions of bored people at work Facebooking, tweeting, IMing, instagramming, whatevering all day long.
Quality content isn’t always important. It should be a 50/50 split on figuring out the idea and how to make it spread. Not 95/5.
Google mastered the art of connecting people with information & delivering on a response to a consumers active intent. (Search - click)
Social is a bigger beast. Social connects people with other people around content & delivers an experience consumers passively seek. (Browse - share)
The real value of social networks is in the data consumers create, not the ads. This data can power advertising everywhere.
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Building a database that links affinity data with intention data is crucial to the survival of our industry.
Sure MRI, Forrester and the likes will always be valuable data sources to guide our marketing plans. But a true data base that can accurately depict true affinity and intent for a brand is the silver bullet we’ve all been waiting for.
Facebook’s Open Graph search is one attempt and nod in this direction. They understand the power of this data, but unfortunately they are only one source (albeit a huge one) of data. To paint a truly accurate picture of applicable targets for our brands, the data has to be pulled from multiple platforms. It cannot just be MRI, or Facebook, or Google, or sentiment on Twitter or even transactional data. It has to be everything.
5.) Respect people & animals
If I asked you which do you think people are more likely to be interested in - Badass rocket scientists or cats? What would you say?
The answer is BOTH!
- Elon Musk kicked off the opening keynote and was well deserved as he is literally figuring out how to make rocket fuel more efficient, get life on Mars, reinventing transportation, and helping Tesla become profitable to name a few.
- Just take a look at this video!
- It’s no coincidence that people are inspired and want to share. (Elon Musk got 10K mentions on Twitter)
- Space exploration isn’t just for scientist. It’s much more accessible now which encourages people to think big. Just like Elon Musk does
Animals are also a force to reckon with & deserve respect.
- Grumpy Cat was all over SXSWi - in person at the Mashable ten, giant interactive billboards on 6th street staring down at attendees (unhappily of course.) Total buzz of Grumpy Cat were 2nd after Elon.
As humans we connect to many things at the same time. Just because we may be completely inspired after our minds have been blown by Elon Musk doesn’t mean we won’t flood to see Grumpy Cat right after at the Mashable tent unveiling or retweet his latest tweet.
Does it make us dumb to retweet a funny cat after talking about new terrestrial forms of transportion and rockets? No! We are just human.
6.) Marry Digital with Physical
- Some would also call this the “Digital Backlash.”
- As we spend more time with digital, there’s an increase in the value of the time we spend with real people & things
- In previous years big social apps have been the heroes (Twitter, Foursquare, highlight).
- This year it was much more about “hardware” or items that can marry the digital and physical worlds.
- We’re in the midst of a shift in our relationship with technology. It’s there when you want it and out of the way when you don’t
- But when you do - people are thirsty for interaction beyond the keyboard and mouse
- Leap Motion, a fantastic motion interface for your computer that puts Kinect to shame and it’s only $79 dollars – gotta watch this video!
- 3M Innovation’s Avatar like human interaction
This lady is so creepy but cool #sxsw #weird @3minnovation vine.co/v/bwlVLOqB0Zg
- 3D printers/Rock Paper Robot join forces with GE http://www.youtube.com/watch?v=jjmdXo7F0Xk&feature=share&list=PLqRswrJMVtBb5WMNof-nAFhTfYUwo9fDJ
- http://www.makerbot.com/
- Google Glass - http://www.digitallablive.com/post/45148319291/building-new-experiences-with-google-glass
7.) Go Big or Go Home
Task Rabbit van - Fur bus that gave away free stuff
GE Brilliant brew - a coffee truck that printed and made cool patterns in your coffee! 
LYFT - carpooling app that lets people share cars but they couldnt get cars to Austin, so what do they do? Wear giant pink mustaches and give people piggy back rides of course!
NASA - literally brought a telescope that is set to release in 2018
My personal favorite brand experience from this year’s event?
Game of Thrones of Course
Finally want to see want to see where people are going the most?
Check out the live data via Foursquare here:
Weareherenow.org/austinlive
Digitas has a new data visualization tool called SODA that they used to take us through the history of SXSW from Johnny Cash to Elon Musk as we celebrate SXSWi’s 20th year anniversary. Let’s take a deeper look at the current trends & hype as analyzed through social data.
The People:
- In 2004,…
Hands down my favorite keynote speaker at SXSW, so far.
Well, we only have one left tomorrow, so very likely, she IS my favorite keynote speaker.
Let’s cut the chase and keep this #shortandsweet
1. Invest your life in what you love.Be honest to yourself. Never stop searching for what you…
(via shacheng)
Google Glass developer evangelist Timothy Jordan unveils Glass to anxiously awaiting SXSWesters today.
I’d like to thank my best friend, Lindsay Head, for this gif.
Ryan Hidinger is one hell of a chef and an even better human being! Ryan and his wife Jen are the proud founders of the amazing @staplehouse but were just faced with very devastating news. RYAN IS FIGHTING FOR HIS LIFE AGAINST STAGE IV GALLBLADDER CANCER.
The good news is Ryan and his wife Jen have nothing but fight in them and they have an incredible assembly of people, called #TeamHidi, and you can help too! Check out teamhidi.org to buy tickets for an amazing fundraiser event on 1/27 you don’t want to miss!
